The Challenge
Real estate admin is fragmented.
Agents juggle WhatsApp, spreadsheets, portals, templates, and CRMs - so follow-ups slip, listings go stale, and teams lose visibility.
The Goal
Bring it all into one platform.
Build one workflow hub that feels lightweight enough for daily use, but powerful enough for teams - across desktop and mobile.
What We Built
A single system covering the full real estate workflow.
We shipped a unified platform spanning prospecting, listings, leads, tasks, documents, and marketing - replacing a fragmented set of tools with one coherent operating system.
A single system covering the full real estate workflow.
We shipped a unified platform spanning prospecting, listings, leads, tasks, documents, and marketing - replacing a fragmented set of tools with one coherent operating system.
A single system covering the full real estate workflow.
We shipped a unified platform spanning prospecting, listings, leads, tasks, documents, and marketing - replacing a fragmented set of tools with one coherent operating system.
Designed for adoption & accessibility.
Everything optimises for speed and clarity - simple navigation, predictable patterns, and progressive disclosure for complex data.
Designed for adoption & accessibility.
Everything optimises for speed and clarity - simple navigation, predictable patterns, and progressive disclosure for complex data.
Designed for adoption & accessibility.
Everything optimises for speed and clarity - simple navigation, predictable patterns, and progressive disclosure for complex data.
Home
A calm starting point for busy agents.
The dashboard surfaces “what matters today” - activity, tasks, pipeline signals, and performance - without drowning users in charts.
Home
A calm starting point for busy agents.
The dashboard surfaces “what matters today” - activity, tasks, pipeline signals, and performance - without drowning users in charts.
Home
A calm starting point for busy agents.
The dashboard surfaces “what matters today” - activity, tasks, pipeline signals, and performance - without drowning users in charts.
Properties
Two mental models, one system.
Agents either think in geography (map) or inventory (list). RealtyPA supports both views with shared filters, consistent row patterns, and quick actions.
Properties
Two mental models, one system.
Agents either think in geography (map) or inventory (list). RealtyPA supports both views with shared filters, consistent row patterns, and quick actions.
Properties
Two mental models, one system.
Agents either think in geography (map) or inventory (list). RealtyPA supports both views with shared filters, consistent row patterns, and quick actions.
National deed data, unlocked.
Agents can pull deed information for any property in South Africa, turning cold areas into warm prospecting opportunities without leaving the platform.
National deed data, unlocked.
Agents can pull deed information for any property in South Africa, turning cold areas into warm prospecting opportunities without leaving the platform.
National deed data, unlocked.
Agents can pull deed information for any property in South Africa, turning cold areas into warm prospecting opportunities without leaving the platform.
Vicinity sales for smarter prospecting.
Nearby sales are surfaced directly on the map and property views, helping agents quickly assess value, pricing context, and activity in an area.
Vicinity sales for smarter prospecting.
Nearby sales are surfaced directly on the map and property views, helping agents quickly assess value, pricing context, and activity in an area.
Vicinity sales for smarter prospecting.
Nearby sales are surfaced directly on the map and property views, helping agents quickly assess value, pricing context, and activity in an area.
Property Card
The listing becomes a command centre.
The property card unifies photos, details, publishing, leads, marketing, tasks, notes, docs, and activity - so agents don’t bounce between tools to complete one job.
Property Card
The listing becomes a command centre.
The property card unifies photos, details, publishing, leads, marketing, tasks, notes, docs, and activity - so agents don’t bounce between tools to complete one job.
Property Card
The listing becomes a command centre.
The property card unifies photos, details, publishing, leads, marketing, tasks, notes, docs, and activity - so agents don’t bounce between tools to complete one job.
Search
Find anything, instantly.
Search and filtering were treated as first-class UX concerns - letting users jump to properties, leads, listings, documents, or campaigns in seconds.
Search
Find anything, instantly.
Search and filtering were treated as first-class UX concerns - letting users jump to properties, leads, listings, documents, or campaigns in seconds.
Search
Find anything, instantly.
Search and filtering were treated as first-class UX concerns - letting users jump to properties, leads, listings, documents, or campaigns in seconds.
Leads
Designed around follow-up, not data entry.
Leads are structured for action: quick scanning, clear status, and a detail view that prioritises next steps and history.
Leads
Designed around follow-up, not data entry.
Leads are structured for action: quick scanning, clear status, and a detail view that prioritises next steps and history.
Leads
Designed around follow-up, not data entry.
Leads are structured for action: quick scanning, clear status, and a detail view that prioritises next steps and history.
Listings
From data entry to distribution.
Creating a listing is one of the most complex workflows in real estate. We designed the experience to make dozens of required fields feel manageable through clear grouping, defaults, and progressive disclosure.
Listings
From data entry to distribution.
Creating a listing is one of the most complex workflows in real estate. We designed the experience to make dozens of required fields feel manageable through clear grouping, defaults, and progressive disclosure.
Listings
From data entry to distribution.
Creating a listing is one of the most complex workflows in real estate. We designed the experience to make dozens of required fields feel manageable through clear grouping, defaults, and progressive disclosure.
Publish once, distribute everywhere.
Listings can be published directly to major property portals and the agent’s own website from within RealtyPA - giving agents a single source of truth for all public-facing listings.
Publish once, distribute everywhere.
Listings can be published directly to major property portals and the agent’s own website from within RealtyPA - giving agents a single source of truth for all public-facing listings.
Publish once, distribute everywhere.
Listings can be published directly to major property portals and the agent’s own website from within RealtyPA - giving agents a single source of truth for all public-facing listings.
LET'S WORK TOGETHER
Open to senior product roles and selective freelance work.
Open to senior product roles and selective freelance work.
Open to senior product roles and selective freelance work.
