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SPAR UK: A loyalty app designed for everyday value

A brand-led mobile experience that makes rewards clear, accessible, and easy to use for everyday shoppers.

Retail

Mobile

UX/UI

Loyalty

Role

Lead Designer

Team

Product

External Engineering

External Stakeholders

Date

2022

The Challenge

SPAR UK required a mobile loyalty app that aligned strictly with their existing brand system, while remaining simple to build, scalable, and intuitive for a broad user base.

The challenge was balancing strong brand presence and rewarding clarity while keeping to developer-friendly patterns.

The Approach

Brand-first, guideline-led design

Every screen was designed strictly within SPAR UK’s existing brand guidelines, ensuring a cohesive and recognisable experience across the entire app.

Brand-first, guideline-led design

Every screen was designed strictly within SPAR UK’s existing brand guidelines, ensuring a cohesive and recognisable experience across the entire app.

Brand-first, guideline-led design

Every screen was designed strictly within SPAR UK’s existing brand guidelines, ensuring a cohesive and recognisable experience across the entire app.

Developer-friendly UI foundations

Material Design components were used to create a robust, scalable interface that’s easy to build, maintain, and extend.

Developer-friendly UI foundations

Material Design components were used to create a robust, scalable interface that’s easy to build, maintain, and extend.

Developer-friendly UI foundations

Material Design components were used to create a robust, scalable interface that’s easy to build, maintain, and extend.

Immediate value through reward visibility

Rewards and savings are surfaced early and clearly, helping users quickly understand the value of the loyalty programme.

Immediate value through reward visibility

Rewards and savings are surfaced early and clearly, helping users quickly understand the value of the loyalty programme.

Immediate value through reward visibility

Rewards and savings are surfaced early and clearly, helping users quickly understand the value of the loyalty programme.

Designed for everyday use, not power users

Flows were kept simple and familiar, supporting fast, repeat interactions for a broad range of shoppers.

Designed for everyday use, not power users

Flows were kept simple and familiar, supporting fast, repeat interactions for a broad range of shoppers.

Designed for everyday use, not power users

Flows were kept simple and familiar, supporting fast, repeat interactions for a broad range of shoppers.

LET'S WORK TOGETHER

Open to senior product roles and selective freelance work.

ross@rbdesign.io

+27 82 886 6311

rbdesign

Resume

Made with strong coffee and banging tunes.

rbdesign

Resume

Made with strong coffee and banging tunes.